Mo Abudu's EbonyLife TV has signed a
co-production deal for the African version of Desperate Housewives scheduled to
debut in mid -2014.
The original ABC TV series-
Desperate Housewives – followed the lives of a group of women as seen through
the eyes of a dead neighbour who committed suicide in the very first episode.
The storyline covers thirteen years of the women's lives over eight seasons as
they worked through domestic struggles and family life, while facing the
secrets, crimes and mysteries hidden behind the doors of their — at the surface
— beautiful and seemingly perfect neighbourhood.
Ben Pyne, President of global
distribution at Disney, revealed at the recently concluded MIPCOM 2013 (an
international TV and entertainment market held in Cannes once every year; where
content is introduced for co-producing, buying, selling, financing and
distributing) that the African version of the comedy/drama series created by
Marc Cherry, and broadcast by ABC from 2004 until 2012 – is currently in
development, for a summer 2014 debut.
The co-production deal with
EbonyLife TV will feature an African cast, set in Lagos, Nigeria, where it will
also be shot, airing in 44 countries within the African continent. The highly
popular series gathered a huge following in Nigeria as well over the years.
Mo Abudu, CEO of EbonyLife TV said,
"We are going to make it relevant, number one, by using local talent —
talent that our viewers will know and love; two, we are going to work with local
stylists, local fashion designers, local interior designers."
The series has had four South American versions: one for Argentina, one for Colombia and one for Brazil as well as a remake in Turkey.
"We are going to give the
stories an African flavour. We will localize it, because there's nothing the
West has that Africa doesn't have.
We love, we fight, we kiss and we
make up. We like all the good things in life. There's good and there's evil
globally. So all those human interests, those things that appeal to you,
believe me, appeal to us also." Mo Abudu added.
The Nigerian series will feature an
African cast of new emerging and established talents and will be filmed on
location in Lagos, Nigeria, at Adiva Estates, a gated development along the
Lekki Expressway, developed by ARM. This location has been identified as
Africa's own "Wisteria Lane".
Production will closely follow the format and storylines of the original US version, with a uniquely Nigerian flavour. And to ensure the series retains its international appeal but with an African soul,
EbonyLife TV will be working with DO.ii designs and Agatha Interiors on furniture design for the Desperate Housewives Africa sets.
Production will closely follow the format and storylines of the original US version, with a uniquely Nigerian flavour. And to ensure the series retains its international appeal but with an African soul,
EbonyLife TV will be working with DO.ii designs and Agatha Interiors on furniture design for the Desperate Housewives Africa sets.
On dressing of talent, EbonyLife TV will be partnering with stylist Veronica of Vane-Style and major Nigerian designers to include Bridget Awosika, Ella & Gabby, Jewel By Lisa, Kareema Mak, Lanre Da Silva, Meena, Me-Li, Needle Point, Odio Mimonet, Phunkafrique, Toju Foyeh, etcetera.
Talks are also ongoing with a number of potential sponsors to take advantage of this once in a lifetime opportunity that will undoubtedly deliver increased brand awareness, massive brand building and huge propensity to purchase.
With this exciting news, the
question on everyone's mind is, which actresses from our continent will make up
the ensemble of cast in the Nigeria-set Desperate Housewives Africa? We wait to
see.
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