The new
look which aligns with the lead pack of Seaman’s Royale 100CL is intended to
create a unique brand identity for the product as well as guarantee customers’
satisfaction.
Dropping
the hint recently in Lagos, Category Manager Mr. Ayodeji Abiodun, stated that
the new look of the popular Schnapps’ brand was informed by the need to
constantly create requisite appeal and excitement around the brand.
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Furthermore,
he disclosed that dazzling look Seaman’s Premium 75 CL comes with a customized
tot glass, an appealing design and a firmer gift box which is parallel to 100
CL pack size.
Commenting
on the new look Seaman’s Premium, Grand Oak Limited’s General Manager,
Marketing Mr. Brajesh Kumar, said with this new initiative, the brand now wears
an attractive colour which readily distinguishes it.
He stated
that the company will aggressively push the brand in the market, ensuring that
the target audience is aware of its new offerings.
Speaking
in his own words on the new look Seaman’s Premium 75CL, the company’s
Commercial Director Aare Fatai Odesile, stated
that the relaunch was in consonance with Grand Oak’s corporate policy to be constantly
innovative and ahead of competitors.
In
addition, he described the new look as unique and novel, stating that as a
consumer-centric company, Grand Oak Limited is committed to bringing appeal and
excitement to its brands as innovation and creativity has become the defining
character of its brands in all product segments.
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