Tuesday, 6 August 2013

Nigeria Designer Wins DSTV Competition For Designing 20th DSTV Anniversary Logo

L-R Senator Eyinnaya Abaribe and Mr. John Ugbe at the MultiChoice 20th anniversary logo unveiling in Lagos
 
MultiChoice Nigeria, the Pay TV giant, unveiled its colourful 20th anniversary logo at an event held in Lagos on Friday, August 2.
The eye-catching anniversary logo, designed by Kanso Ogbolu, is the winner of the special logo competition MultiChoice had initiated in June to kick start activities to mark the 20th anniversary celebration.
 
Present at intimate cocktail/unveiling event were: Chairman Senate Committee on Information, Media and Public Affairs, Senator Eyinnaya Abaribe; Managing Director, MultiChoice Nigeria, Mr. John Ugbe; Managing Director, First City Monument Bank, FCMB, Mr. Ladi Balogun; Managing Director, Zenith Bank, Mr. Godwin Emefiele, members of the press and other guests.
 
Addressing the gathering, John Ugbe stated that in the last 20 years, the company had not relented in its efforts at exporting the country’s innovation globally.
‘’When we introduced mobile digital TV in Nigeria, It was the first in Africa. Our story in these 20 years of operation has not just been about bringing international content to Nigeria, rather we have also been taking Nigeria’s innovation to the rest of the world. This event is to unveil the 20th anniversary logo and honour all those who have been part of our success story”, he added.
 
Beating 16,999 other entries to clinch the prize, 27-year-old Kanso Ogbolu’s clever twirl of a celebratory ribbon to shape ‘20’, incorporates the MultiChoice logo, colours, Pan-African roots and Nigeria’s rich green-white-green national colours, while also reflecting the Pay TV company’s commitment to family entertainment.
 
For his artistic and innovative creation, MultiChoice rewarded Ogbolu with a prize of N1m and one year free DStv subscription. First runner-up, Gabriel Efe won the sum of N500,000 and six months free DStv subscription, while second runner-up Oguntobi Ayoola went home with N250,000, a DSTV decoder and three months free DStv subscription.
Explaining the process of developing the 20th anniversary logo, the MultiChoice boss, said, “when we wanted to put up a logo, the normal thing would have been to invite our agencies and brief them to bring us a logo. But because we see innovation locally and also the strength of the Nigerian, we had to put up the competition. We were overwhelmed by the 17,000 entries we received”.
 
To entertain guests at the cocktail, Sax Dude, the enchanting saxophonist serenaded at intervals with classic/contemporary foreign and local music to the delight of his audience.

No comments:

Post a Comment